How we think about marketing for D2C brands. The methods, the reasoning, and the systems behind it all.
A 4.0 ROAS can lose money. A 1.8 can scale profitably. The difference is your unit economics.
When AI tools are ubiquitous, differentiation is the data that sits underneath.
See how discounting on your D2C store impacts profitability.
Every brand adopted AI. Almost nobody built the infrastructure to make it work. A three-layer framework for getting real output from AI.
A framework for prioritising owned channels, direct customer relationships, and proprietary data — so your marketing compounds instead of expiring.
Every brand "uses AI" now. But most of that usage is just shortcuts. The distinction matters because one compounds and the other doesn't.
AI writes the copy, builds the pages, and optimises the bids. So what exactly is your marketing team for? The answer is more important than you think.